Bettinardi Hosts Virtual 11th Annual Summer Social

Summer Social 2020

Bettinardi Golf hosted their 11th Annual Summer Social on Friday, a highly-acclaimed event showcasing a masterclass of putters crafted by RJB & Co., and never before seen products, including all-new metal offerings designed, engineered and crafted in their state-of-the-art manufacturing facility. 

The Summer Social started back in 2009 to reward Bettinardi’s top customers and avid brand collectors. As the brand has grown each year, so has the hype and product offerings of the Summer Social, which usually takes place in early summer, and on-site at Bettinardi HQ and goes over the weekend with amazing camaraderie from collectors around the world. 

Due to the current health circumstances and Illinois restrictions, Bettinardi adapted the Social format to a completely virtual event for the safety of our customers and team, but these limitations did not take away from the experience of our customers. 

While online, Studio B was still buzzing with the hundreds of all-new, custom products shown off by Bob, Sam and our Hive Concierge all on a live-stream and product offerings that drove excitement all night long. 

While Bettinardi employees and customers alike missed the in-person interactions, the connection between guests and the team at Bettinardi HQ remained strong and full of enthusiasm as the team, led by Sam Bettinardi, highlighted amazing, many one-off products all evening.

Robert and Sam Bettinardi want to thank the best customers and supporters, many who’ve been avid brand loyalists since 1998 for an amazing night that given the circumstances, many won't forget.

Highlighting some of our favorite products, amazing one-of-a-kind putters, and a glimpse of the evening from Studio B, Sam Bettinardi is proud to display a recap of some of the most popular products from the 2020 Summer Social. 

Be on the lookout for future Hive releases, as some of the themes of the Summer Social and test products could be coming to the Hive for all Bettinardi fans to enjoy! 

Check out highlights of several of our favorite products below to get a taste of what is to come. 



Auction Putter

Auction Putters


Headcovers and Club Sets

Shelf of Product


Club Set

Windy City Wizard Clubset and Headcover




Wedge Set




Bottle Caps

Divot Tools


Master II Series

Master II Series



Den Caddies

Fat Cat Bag