Tinley Park, Illinois: Bettinardi Golf, the specialist in precision milled putters and developer of one-piece technology, announces the Next Generation 2020 BB Series and INOVAI 6.0 from master club maker Robert J. Bettinardi and Sam Bettinardi.

Following another successful year on tour with six professional victories, Bettinardi Golf has taken direct input from the world’s best golfers, expanded R&D, and introduced new milling techniques from their state-of-the-art manufacturing facility just outside of Chicago, IL, to bring amateur golfers the advanced 2020 lineup. With 20-plus years in the golf business, Bettinardi is proud to continue to innovate and move into the next generation with these seven world-class putters.

Next Generation BB Series

Twenty years removed from the first BB Series line in 1999, Robert J. Bettinardi continues his reign using American ingenuity and expert craftsmanship, along with PGA Tour success to bring golfers the most advanced BB Series lineup yet. Refined with a measure of distinct elegance, the brand-new BB Series includes distinguished classics, including a traditional blade in the BB1 (left-handed model), Tour-inspired BB1-Flow, new BB8-Wide, and new BB45 mallet. Each BB Series putter is crafted from the finest Soft Carbon Steel, precision-milled to 350 grams, and given an optimized Super-Fly Face Milling for the finest, most responsive face milling, without the use of inserts.

“With the new BB Series, we're mixing classic Bettinardi favorites with next-generation advancements. We precision-milled, refined and perfected each model, and brought cleaner radiuses, tighter milled lines, and added a super-durable Glacier Black finish. I truly feel like this BB Series encompasses the core of Bettinardi.” said Robert J. Bettinardi.

Completely Re-engineered INOVAI Series

Based completely on Tour feedback, Sam Bettinardi makes his mark on the 2020 INOVAI 6.0 series alongside Robert, to offer players greater feel benefits without using any inserts, while still retaining high M.O.I. numbers. By using 303 Stainless Steel as the front contact area, and using the 6061 Military Grade Aluminum to act as key alignment guides and increase M.O.I., The INOVAI family of putters have the best feel to date, with superior stability.

The INOVAI 6.0 Series includes three all-new models built with three Tour-inspired neck options. Bettinardi introduces the 2020 INOVAI Rev 6.0 Crescent Neck (left-handed model), 6.0 Center Shaft, and 6.0 Spud Neck. Each head shape was precision-milled construction to a precise 358 grams with their Major-proven F.I.T. Face milling for a super soft feel at impact.

“When our Tour staffers tested out the prototypes, they immediately put the putter in play and it’s yet to leave their bags. That's an amazing testament coming from the world's best golfers,” said Sam Bettinardi, Vice President of Bettinardi Golf

As with all Bettinardi putters, developing the Next Generation BB Series and INOVAI 6.0 was a family affair.

"It’s a special putter for me. From taking the initial feedback from Tour, to working alongside my father on the engineering side, reversing our bi-metal technology for a more solid feeling MOI putter with a one-piece Crescent neck, I believe together we have developed a break-through in putter feel, design, and technology.”

New Appearance & Premium Components

The BB Series is completed in an all-new, super durable Glacier Black finish for a more traditional black appearance from the previous generation, with the company's signature red, white, and blue paint scheme. The INOVAI Series is completed in a new striking Cobalt Blue finish across the 6061 Aluminum body with a clean and classic Platinum-finished face. All 2020 Bettinardi putters will be paired with all-new premium Tour-grade components, starting at the shaft and new Lamkin SINK Fit grip.

Each putter is hand-crafted in Bettinardi Golf’s state-of-the-art manufacturing facility from the finest, high-quality metals, including American 303 Stainless Steel and High Grade 6061 Military Aluminum (INOVAI) and single-piece milled Soft Carbon Steel using hi-tech CNC milling technology, craftsmanship, with every putter assembled at Bettinardi’s facility.

All 2020 Bettinardi putters come with a distinctive headcover and SINK Fit standard or jumbo grip at the following American MSRP: All BB Series ($300.00); all INOVAI Series ($400); and the Queen B ($400.00) and Studio Stock ($450.00).

Pre-orders for all 2020 models will begin today, November 14th, starting at 10 am CST on, with shipping starting on January 20, 2020.

Special Black Friday Release for 2020 Models

A special first opportunity to purchase all 2020 Models will take place on Bettinardi’s Black Friday Hive release online, November 29, 2019, at 10 am CST. All 9 models, including two left-handed models (INOVAI 6.0 Crescent Neck and BB1) will be offered in a special dark out color scheme with a matching premium Made in USA headcover and premium grip.